Website design animation
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Meteor Toys is a great example of semantic animation in action.
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Try to think of every part of your interface as a specific and unique component of one larger concept. Think of how we know intuitively to scroll up and down on websites, but for the occasional horizontal scroll site we can adapt quickly.Īnimations are most powerful when they reflect this concept. Basically, the point is you can’t think of each animation as a separate entity if they interact with each other or lead to a new page, because it will seem like a continuous experience - a single space.
![website design animation website design animation](https://fireartstudio.s3-accelerate.amazonaws.com/wp-content/uploads/2018/06/image40-1.gif)
Semantic animation is an important concept to consider when adding motion to your product. Semantic Animation Keeps Your Motion Graphics as Part of a Larger Whole The issue is it’s very easy to overuse, or misuse, this technology. A good match will stand out, be memorable and make your site more three dimensional.Īs technology improves, everything can be animated - and oftentimes, everything is. Bouncy and light transitions could be confusing if you’re in family law, or if you’re a health company with a bold and direct tone. The feel of your animations should directly express your brand’s personality. This keeps information organized and clear. Reveal: Some animations work to hide information (like menus) at the side or bottom of a site, and can be called upon to appear as if by magic. They’re useful for high consideration zones of your site, such as a call-to-action or to highlight a specific piece of information you want to communicate.ģ. Emphasis: These animations draw attention to a specific piece or action in order to propel a user to engage further with your site. State change: This animation reflects user interaction and shows that an object on the site has changed because someone has hovered over a section or clicked. Generally, there are three common ways to use animation online:ġ. The purpose of your animation is related to how your audience is interacting with your site. The first thing you want to figure out is the purpose and feel of your animation. Motion 101: State Change, Emphasis, and Reveal The animation should serve a purpose, and with style. It should draw the eye without being too distracting, and it should keep pace with the viewer - not being too fast, or too slow. The fundamental principle starts with function: Done improperly, they can distract, repel, or overwhelm a visitor…ĭesigners specializing in motion and animation have come up with some principles to make sure that never happens. Motion graphics, when properly used, can draw people in with engaging, interesting and subtle actions, and help to make sure they stick around your site. You can use motion to make a loading screen more entertaining, or to lead a visitor through the specs of your latest product. Motion can draw attention, teach and delight. There’s something inherently curious about a graphic that moves.Ĭonsidering that your website will be judged in about ten seconds, it’s important to demonstrate value quickly. 5–1 second of separation between animations.Ever since Walt Disney made Mickey Mouse famous decades ago, animations have captured the hearts and minds of billions. I suggest animating one element at a time and adding. Think of each animation as a story -it should be easily digestible and guide the user to elements you want them to see in a certain order. With too much going on, people won’t know where to go next.
![website design animation website design animation](https://d3h2k7ug3o5pb3.cloudfront.net/image/2020-12-04/fd0c9d10-35e4-11eb-bcbe-7daa1ab28fd4.jpg)
Well, the worst thing you can do is totally distract your user by animating too many elements in that hero. Here’s an example: You may want to animate a really awesome hero design that includes text, illustrations, and a call to action. Let’s take a look at 5 examples of web animation done right and the biggest lesson we can learn from each one. It can be a visual cue to let a user know something is happening, it can add in unexpected delight, and so much more.īut it’s way too easy to go overboard with animation and wind up with something that just confuses or overwhelms users. Animation is a big part of user experience.